It would be a major understatement to claim that Apple Intelligence has been a letdown The company recently pulled down an advertisement starring Bella Ramsey that showcased an ‘upgraded’ version of Siri. Sadly, the company did not deliver on its promise of an improved voice assistant, and because of how Apple marketed its iPhone 16 lineup to ship with these features and more, has resulted in a lawsuit.
The federal lawsuit claims that Apple resorted to ‘false advertising’ and ‘unfair competition’ to get consumers to upgrade
The lawsuit was filed on Wednesday in the U.S. District Court in San Jose, seeking class-action status. However, the report from Axios does not mention the damages figure but states that those who purchased the newer iPhones and other devices that were compatible with Apple Intelligence should be compensated. The firm behind the filing is Clarkson Law Firm, and it has tangled with giants such as Google and OpenAI by suing them over their AI practices, so it is safe to say that the legal representation has had some practice in this regard. As for the additional details, they are mentioned below:
“Apple’s advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release. This drove unprecedented excitement in the market, even for Apple, as the company knew it would, and as part of Apple’s ongoing effort to convince consumers to upgrade at a premium price and to distinguish itself from competitors deemed to be winning the AI arms race.”
Even though the Apple Intelligence ad that featured the revamped Siri was removed following confirmation that the feature had been delayed to 2026, the video was still online for months, possibly giving potential buyers the impression that this addition to the company’s generative AI features was in the pipeline. These setbacks have also forced Apple to introduce a reshuffling of its leadership, with the technology giant’s AI head, John Giannandrea, being replaced by Mike Rockwell, the man behind the Apple Vision Pro.
The California-based firm is no stranger to lawsuits, but one can feel sympathetic for consumers as they had to spend a premium to experience Apple Intelligence features that did not arrive as promised. There may have also been backlash over generative AI features not being compatible with the iPhone 15 and iPhone 15 Plus as they lacked sufficient RAM and a capable Neural Engine, despite being just a year old after Apple Intelligence was officially announced. The culmination of all these events means that we could witness legal proceedings, and whatever the outcome is, we will update our readers.
News Source: Axios
