There was a point when we thought that Meta's Threads was going to be the end of Twitter, now known as X. It wasn't just a thought as many people rushed to sign up for the service, and quickly, the service reached over 100 million users in a very, very short time. Sadly, the platform could not stay relevant for as long as Meta would have hoped, and the user base started dwindling. I am sure people are still using it, but for all things news and everything in between, Twitter is still the main platform.
Threads and Facebook having cross-posting features could bring back user engagement
Now, we have received word that Meta is currently in the process of cross-testing posts from Facebook to Threads. If you are not sure what it means, it simply will allow you to share your post on Facebook and have it appear on the other platform, as well. It kind of works like how things are with Instagram and Facebook, where you share a photo or reel on the former, and it shows up on the latter.
It is worth noting that Meta is already testing this out on Threads and Facebook on iOS. At the time of writing, the feature is not available in several regions, so we would assume that it is going to take some time before it starts rolling out to more regions. Nevertheless, I think this is a great way of getting good engagement and giving more incentive to people to join the platform.
As for when it materializes and starts rolling out to everyone around the globe, it is still too early to say anything, and we will keep you posted about when Threads and Facebook get this support. Honestly, I think it is a good idea, and I am not sure if you remember it or not, but Facebook and Twitter used to have this integration too. Back then, whatever you posted on Twitter would appear on Facebook with your respective username on your feed. All you had to do was make sure that both services were linked, and you were off to the races.
If this helps Meta bring back the dwindling user base of Threads, then I am all for it. I want to see the platform flourish and become something that can be considered a Twitter rival. Rivalries in the tech world are significant as they ensure that the competition always keeps coming up with something good.
News Source: TechCrunch
