T-Mobile has brought many changes and is working on improving customer experience. The telecommunication service providers recently took steps to help identify authorized retailers from third-party stores and encouraged users to use the T-Life app to reduce the need for in-store visits. However, its constant push to adopt the app invited a lot of criticism. A while after that, the company announced an increase in rates for certain legacy plans to be effective on April 2, 2025. This caused a major uproar, especially given how the company's "Price Lock" guarantees promise otherwise. Given the backlash it has been getting due to increased prices, T-Mobile is offering promotions such as free additional lines as a way to reduce the scrutiny it has been receiving.
T-Mobile is giving away a free line amid the ongoing backlash it has been getting on raising prices for certain plans
T-Mobile's "Price Lock" guarantees that consumers will be protected from rate hikes. Despite the company offering a shield against unexpected price increases, it seems to be going against its own commitment by announcing that rates are going up for some of its legacy plans. Many customers are now taking out their frustration by filing complaints to the FCC and arguing that the carrier has misled them and gone back on its commitment to keep the rates unchanged.
Following the uproar, T-Mobile rolled out a free line offer to selected customers through the T Life app. While it was supposed to be a goodwill gesture from the company's end, given its limited availability and the complicated process to trigger the offer, the move turned out against the company. Infuriated customers took to Reddit to share the experience and questioned the transparency and legitimacy of the offer.
It seems that T-Mobile's free-line offer is available to customers on GoG5 Plus and Go5G Next plans. Those who add new lines can receive up to $1,000 in bill credits, which can be extended over 24 months. However, it is not similar to the T-Life app free line promotion as it does not include financing for a new phone, and users find it even less appealing of an option.
While T-Mobile is attempting to compensate its users by extending the free line offer, customers do not seem impressed and would want something to be done about the price hike instead. Some are even skeptical that the free line might have hidden costs that may pop up after a year or two. T-Mobile does not suggest anywhere that the offer is permanent and could most likely be a limited-time discount.