We recently reported that Apple is preparing two variants of Vision Pro, one cheaper version for the general public and the other a tethered solution designed for enterprise use. With ambitions at hand, Apple is aiming to win the AR race against Meta, as it is a solid contender in the market that designs products with general use cases. Tim Cook is also set to beat Meta in "industry-leading" AR glasses, which would expand the company's AR product line.
Tim Cook is set to beat Meta in the smart glasses race, but the true AR glasses will take time to be perfected
A new report from Bloomberg's Mark Gurman claims that Apple CEO Tim Cook "cares about nothing else," according to an Apple engineer. However, building AR glasses might take a lot of time, even for a tech giant like Apple. Gurman claims that Apple is working on its own rendition of the smart glasses with AR capabilities, which will be pretty similar to the Meta Ray-Bans, housing cameras, and sensors. While the work is in progress, AR glasses are Tim Cook's "top priority" at this stage, indicating that we might see the wearable sooner than expected.
Apple will utilize its Apple Intelligence branch, which will ultimately make the AR glasses a lot more useful than Meta's rendition. However, Apple Intelligence still has time to keep up with the industry, as the company has previously delayed one of the major Personalized Siri features until next year. While the delay was announced officially, we have also heard that the company is ramping up the development of the delayed features, which might be available in the fall of this year.
The AR glasses from Apple will be built around Siri and its deeper integration with AI, but the company does have privacy concerns, as the wearable will capture media from one of its cameras. The Cupertino tech giant wants to be different from Meta in this regard and could potentially be working on a workaround that would prevent these privacy concerns. While Tim Cook's "interim solution" will compete against the likes of Meta, the company is also working on true AR glasses, which will require more time and advanced technologies that are yet to "be perfected."
A variety of technologies need to be perfected, including extraordinarily high-resolution displays, a high-performance chip and a tiny battery that could offer hours of power each day. Apple also needs to figure out applications that make such a device as compelling as the iPhone. And all this has to be available in large quantities at a price that won’t turn off consumers.
Apple could launch smart glasses in the near future to better compete against Meta until it sorts out technologies and the cost associated with it to make it easier for the end user. We will notify you when there is an update to the story, so do stick around.
