Trump Media and Technology Group (NASDAQ: DJT), the parent entity of the Truth Social platform, the Truth Plus content streaming service, and the soon-to-be-launched asset management and ETF service under the Truth.Fi banner, has seen its share price fall by over 50 percent so far this year as the euphoria around the stock has largely evaporated. However, this paradigm shift has not stopped Trump Media (TMTG) from trying to find innovative ways to extract additional revenues.
For the benefit of those who might not be aware, with just 646,000 daily visits, Truth Social - Trump's X-like echo chamber of sorts wholly owned by TMTG - barely makes any money. In fact, for the year that ended on the 31st of December, Trump Media and Technology Group reported just $3.6 million in sales, with actual billings of just ~$200,000.
To increase its revenues, TMTG recently launched an "uncancellable" (by big tech) streaming service, called Truth Plus, via a dedicated content delivery network (CDN). Available via the Truth Social app, the service includes features such as "an interactive 14-day electronic guide, instant catch-up TV on any show broadcast in the previous 7 days, network DVR, video on demand," etc.
This brings us to the crux of the matter. Trump Media and Technology Group has now announced that it is expanding its content streaming service to Mexico and Canada:
"The Truth+ mobile app is now available throughout Canada and Mexico in the Apple App Store for iOS devices and the Google Play Store for Android devices. Truth+ connected TV apps are available in the relevant app stores for Roku, Apple, Android, and Amazon Fire TVs."
Trump Media and Technology Group's CEO Devin Nunes believes that this development would allow the northern and southern neighbors of the US to "enjoy a refuge from Big Tech corporations, monotonous news channels, and woke TV shows and movies."
